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Merlin Metrics Highlights
- Measure search engine PPC campaigns
- Measure referral programs
- Measure online banners
- Measure print ad success
- Get a daily pulse on your marketing initiatives
- Get results you can go to the bank with!
Total Web Analytics... Period.
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Client Testimonial
Merlin is an essential tool for managing and measuring our hotel's marketing success.
It tells us which campaigns actually produce results. Thanks to Merlin, we no longer waste dollars in the wrong areas. Now
we know what campaigns actually drive revenue.
I cannot imagine functioning this effectively without Merlin.
- Louise B. Director of Marketing Marriott Hotel
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Industry Expert
Larger firms are recognizing that the investment they made in creating - and then re-designing - their websites requires a
means of measuring the return on that investment.
- Jim Sterne Producer of the Emetrics Summit and President of the Web Analytics Association
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