Product Features..

Develop your E-Marketing strategy with Merlin. Merlin On-line Metrics will provide your business with an easy-to-use, fully-hosted, web-based reporting platform for on-line (paid campaigns and Organic listings) and off-line advertising campaigns.

Merlin provides precise measurement of your advertising spend by allowing you a birds-eye view of what advertising campaigns your customers are responding to, and what channels deliver the most ROI.

Merlin's Product Features Include:

• Measures all types of website conversions from reservations to product purchases to list-signups and more
• Web-based application - accessible anywhere that you have web service
• Allows you to monitor the quality of your PPC keywords
• Provides insight into search behavior of buyers with search engine and keyword source reports
• Combined with your reservation system or Action Application's Guestserve Reservations Tool - Merlin provides hotel confirmation numbers with actual revenue generated by all Campaigns (PPC/Banner Ads/Organic Search terms/Affiliate sites/On-line sponsorships/Email Marketing/Print Advertising)
• Multiple domains/website aggregate data reporting
• Simple, easy-to-read reporting
• Daily/Weekly/Monthly detailed reports
• Date-range campaign against revenue breakdown
• Seamless user-experience

PLUS!

• No Special Training
• No Commission Fees
• No Transaction Fees
• Secure Storage of Data
• Free Upgrades
• No Software to Install

Measure all of your Website Conversions and take back control of your Marketing dollars with Merlin on-line Metrics!

Know your customer. Get more Marketing BANG for your buck.
Work Smarter. Spend Smarter.